The Campaign
AM/FM —Trail Tire Auto Centres
In the "Little Wheels Contest" campaign for Trail Tire, I channelled the spirit of iconic Ford truck commercials, blending humour and drama to captivate both kids and adults. The campaign featured engaging Instagram posts, impactful Twitter graphics, and persuasive landing page copy, all designed to boost participation. I also crafted copy for in-store Trail TVs, ensuring cohesive visual and thematic alignment across all platforms.
