The Campaign

In an effort to broaden their client base and attract hunters from outside Alberta, the Alberta Professional Outfitters Society (APOS) engaged us to create a compelling digital ads campaign. Our goal was to craft a series of headline-heavy ads that would resonate on an emotional level, emphasizing the sensory and experiential aspects of hunting.

Recognizing that the essence of hunting extends beyond the act itself, we aimed to capture the thrill of anticipation, the joy of bonding, and the awe-inspiring natural beauty of Alberta. The campaign was designed to appeal to the deep-seated emotions and connections that define the hunting experience.