The Campaign

AM/FM RMHC Alberta

Ronald McDonald House Charities® Alberta launched "The Big Build" to expand facilities in Calgary and Edmonton, addressing the urgent need for more accommodation during children's treatments. I led the campaign concept, developed commercial and radio scripts, crafted website copy, and created social media posts and print materials. Additionally, I developed the "Brick by Brick" campaign, allowing donors to symbolically "purchase" bricks for the new facilities.

The Big Build Website

Want to take a closer look at this campaign? Check out the links below.

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